The leader plays an integral role in telling a company’s story. They can embody and convey the company’s values, articulate their business vision and generate valuable media coverage. Increasingly, both investors and customers expect the person at the helm to be visible and businesses with high profile leaders are a step ahead of the competition. […]
Unilever’s top shareholder Terry Smith kicked 2022 off with a scathing attack on the organisation’s strategy to prioritise purpose above all else. His comments were highly critical of the commitment to sustainability and he said: “A company which feels it has to define the purpose of Hellmann’s mayonnaise has … clearly lost the plot.” Propeller […]
Communications professionals are expected to be consummate networkers and collaborators – bringing different branches of organisations together effectively is part of the job description. Getting traction with the board is a different challenge. Businesses know their brand reputation is critical for growth and investment but it’s still tough sometimes to get the C-suite to focus […]
