Victoria Perea-Usher
Head of Marketing & Communications at JCB Europe
Propeller continues to be a valued and trusted comms partner for JCB as we build the profile of our business across Europe. Propeller has provided strategic counsel, spokesperson coaching and media training services to our EMEA leadership team, and they’ve helped us to craft a media narrative that ensures we generate news and thought leadership coverage consistently in the business and fintech media. Propeller are also great at looking beyond media engagement and adding value in other areas - whether that’s creating White Paper content for our sales teams to use with clients and prospects, or helping us to maximise our presence at key industry events like Money 20/20. Propeller’s focus is always on creating PR and content programmes that drive ROI and help JCB to grow market share in Europe.